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BH Job ID: 933
SF Job Req ID: 9738
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Title: Marketing Manager, Product Commercialization Brand
Location: Bryan, OH - Remote
We are expanding the Marketing team within the ARO business unit at Ingersoll Rand!
Job Summary: The Marketing Manager, Product Commercialization & Brand is a critical role focused on driving growth. The position will partner with the Marketing and Product Management teams to deliver demand generation; ensuring seamless product commercialization and strong execution of product marketing strategies for the diverse product portfolio of the ARO business unit. The position will develop and execute impactful brand-building campaigns, with focus on compelling positioning, and messaging, while managing a substantial budget. With a global reach, the position holds significant influence over all customer-centric marketing endeavors, ultimately fueling the business units market presence and growth.A successful candidate will thrive in a dynamic work environment, collaborating with product management, engineering, marketing, and sales to develop and implement launch best practices. This role is tailor-made for those who not only seek to leverage their marketing expertise, but are also eager to achieve strong business results.
Key Role & Responsibilities:- Coordinate global marketing launch activities: manage and report on all activities needed for marketing readiness including creation and sharing of launch packages for new products.
- Drive new product development: initiate research and collaborate with the analytics team to synthesize data.
- Champion brand deployment: maximize value extraction from brand positioning for the ARO business unit.
- Lead product marketing efforts including strategic messaging, content development, product positioning and data-driven decisions for ARO portfolio.
- Coordinate content management: develop and lead a content management model, overseeing updates to key product content.
- Establish digital content standards: create standards for digital content, including photos, descriptions, and features & benefits.
- Manage ARO Trademark, brand standards, collateral, store, and positioning style guide.
- Cultivate industry insights: engage with key industry organizations to understand and influence industry value drivers and better message to target customers.
- This is a remote job arrangement with travel up to 10%.
- Preferred locations for this position to reside is Bryan, OH or Davidson, NC.
- Bachelor's Degree in Engineering, Marketing, Business, or Industrial Distribution Management with at least 5+ years' experience in Marketing and/or Sales roles, preferably in industrial B2B markets. MBA desired.
- Experience in product positioning, brand management, new product launches, and product lifecycle refresh.
- Strong project management skills. Ability to work projects from start to finish - identify opportunities and drive execution.
- PC proficient to include Microsoft Word, Excel, and Power Point
- Ability to work in a matrixed organization and work across other functional peers, other SBUs, and global peers.
- Medical, Dental, Vision, Short- and Long-term disability, Life/AD&D insurance, Health Savings Account / Flexible Spending Account and Prescription drug plans. Voluntary benefits include legal, accident, and critical illness protection.
- 3 weeks of paid vacation and 11 paid holidays throughout the calendar year, including parental leave.
- 401k plan with a company match dollar for dollar up to 6%.
- Employee Stock Grant Program, an Ingersoll Rand offering to all non-union employees.
- Employee Assistance Program, Wellness and Chronic disease management programs and Discount Program.
At Ingersoll Rand we foster inspired teams. As a powerful and progressive global industrial company, we are looking for talented candidates with a bias for action and an entrepreneurial spirit to join our team. Our employees are empowered to act as owners every day for our customers, our communities and themselves. We offer a broad range of opportunities to build a successful and rewarding career with an innovative company. Join us at the new and exciting Ingersoll Rand.
Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers, and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity, and efficiency. For more information, visit www.IRCO.com.
Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.