Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:

Within the SiriusXM Channel Marketing Team, we are Channel Specialists that provide expertise in direct response marketing. We know the right people, process and tools needed to yield the best response within a marketing channel (eg. Email, Mobile, Direct Mail, Sales Channels, etc).

Our group is responsible for supporting various lines of businesses (ie. internal clients) with acquiring, engaging, retaining and winning back customers. This includes executing marketing communications, enabling speed to market, improving response and other business KPIs.

SiriusXM is seeking an energetic and agile Senior Director of OEM Marketing to join us. The candidate should be an innovative and results driven marketer, with specific experience within communications channels namely digital, email and direct mail. This role is responsible for leading a team of marketers, developing channel specific strategies, creating go-to-marketing plans that are customer facing and act as a strategist/consultant for our internal lines of business.

What you'll do:

The person in this role will be equal parts "strategist" and "project manager'. He/she will be responsible for developing and executing plans, approaches and acquisition strategies across various segments (i.e. first time trialers, prior non converts and more). You'll have the opportunity to lead and contribute to many cross-functional, high-profile initiatives with high leadership visibility.

• Primary responsibilities will focus on managing the day-to-day OEM acquisition and conversion campaigns (i.e. Email, Direct Mail, In-App and more) to improve key engagement and sales metrics.
• Provide day-to-day strategic support and best practices for various OEM acquisition and conversion marketing campaigns across multiple channels.
• Serve as liaison between business units, channel leads and cross-functional teams (ie. Creative Services, Brand, Legal, Digital Experience, Campaign Operations, Programming & Analytics) to support campaign development and execution.
• Facilitate the end-to-end creative development process. From writing briefs that are based on data driven best practices and channel insights to evaluating creative and giving appropriate feedback to support its development.
• Monitor performance and share learnings: The role will also be accountable for monitoring the health of campaigns. This person will have a proven history of data-driven decision making and a deep understanding of cross-channel analytics. She/he will be adept at analyzing performance reports and communicating findings and insights.
• Guide, mentor and motivate direct reports. Providing team with a strong sense of ownership, while also supporting them with project management and coordination of all tactical activities throughout a project lifecycle.

What you'll need:

• 12+ years of direct response marketing experience in a digital and/or email channel and direct mail experience.
• Bachelor's degree with focus on marketing or related field, or equivalent, relevant experience.
• Entrepreneurial: You're a self-starter who gets excited at the chance to run initiatives end-to-end. You have no problem getting down in the weeds but can also pivot to be strategic and provide thought leadership support.
• Salesforce Marketing Cloud experience a plus.
• Prior experience in a subscription model business a plus.
• Strong ability to execute business initiatives & projects on a timely basis with an eye towards quality and accuracy.
• Results-Oriented: You are someone that drives outcomes with a demonstrated track record for improving results in business performance. You take a focused approach towards action and rapid testing. You know how to extract learnings from both wins and losses.
• Analytical & Intensely Curious: You have a strong aptitude for data and reporting. You are familiar with and embrace tools of the trade including Tableau or similar BI platforms (ie. Adobe reporting, Google Analytics, etc.). You are constantly analyzing all available data. You're always building a roadmap of hypotheses and experiments to test to improve results for the business.
• You're a Facilitator: You are acutely aware of all the moving pieces necessary to build campaigns and can collaborate with other groups to execute.
• You have a creative streak: A keen eye for top performing creative and the ability to work with multiple stakeholders and design and copywriting teams to develop best in class creative executions.
• Exhibit strong verbal and written communication skills, public speaking, presentation skills and excellent interpersonal skills.
• Demonstrate excellent attention to detail, time management skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
• Commitment to "internal client" and customer service principles. You should been able to both operate independently and in a collaborative team environment.
• Thorough knowledge of MS-Office Suite (Excel, PowerPoint, Word, Outlook).
• Must have legal right to work in the U.S.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.